A website for a window and door maker that reads as a product range, not a price list
A fabricator sells a range: series, frames, colours, glass and lead times. Homeowners compare it with two other quotes, and builders check it against a window schedule. The site has to work for both without turning into a catalogue nobody reads.
A$249 a month, A$499 setup, GST may apply, 12-month minimum term. One plan, the same for every kind of glazing business.
What usually goes wrong for window and door fabricators and installers
Before we build anything, we look at the site you have now. These are the faults we find most often in this corner of glazing.
-
Every series is squeezed onto one Products page, so a buyer comparing sliding doors has to read about awning windows first.
-
Builders have nowhere to send plans or a window schedule, so the enquiry lands in a general inbox or goes to someone else.
-
Published ratings are missing, or a single best-case figure is shown for a whole range.
-
Lead times are either absent or months out of date, which makes for awkward first calls.
-
Supplier stock photos stand in for installed work, so every fabricator's site looks the same.
As we find it, and as we build it
Each fault has a specific correction. This is what changes on your site.
| Where | As we usually find it | As we build it |
|---|---|---|
| Range | One long Products page | A page per window and door series with the same layout, so buyers compare like with like |
| Builders | A general contact form | A trade page and enquiry form that asks for the schedule, site ready date and energy requirements |
| Ratings | One headline figure for the range | The published WERS ratings for each series, with a note that glass choice changes the result |
| Lead times | Not mentioned, or stale | One current lead time line, updated as a monthly edit whenever the factory changes it |
| Photos | Supplier images | Your installed product in real homes, labelled by style and suburb |
Two buyers, two very different visits
Comparing before they commit
A homeowner planning a renovation or extension is choosing between frame materials, opening styles and colours, often with an architect's or builder's drawing in hand. They want to see awning, sliding, double-hung and casement windows side by side, and sliding, stacking and bifold doors in real houses. Price matters, but so does understanding why two quotes for "the same" window differ.
A Melbourne window company notes that advertised prices well below the installed range are usually supply-only 3 . A site that states what your quote includes (supply, install, reveals, flashing, removal of old frames) helps a buyer compare fairly.
Checking capability and timing
A builder or building designer is not browsing. They need to know which series you make, whether you can meet the energy requirements on the job, your current lead times, the areas you deliver and install in, and who to send a window schedule to.
Under NCC 2025, a house on the NatHERS pathway must reach at least 7 stars 2 , so glazing performance comes up early in their conversations. A trade page that lists the published ratings for each series answers that before the first call.
Two quote forms
Each form asks what you need to price that kind of job.
Homeowner measure and quote
- Suburb, and new build, extension or replacement
- Window and door types needed, and roughly how many
- Preferred frame material and colour, if known
- Supply only or supply and install
- Plans or photos, where your form tool allows uploads
- When the work needs to happen
Builder and trade enquiry
- Company name and site address or suburb
- Window schedule or plans to attach
- Required energy performance, if specified
- Site ready date
- Delivery only or install
- Contact for the job
Product pages that answer the questions buyers ask
Each window and door series gets its own page with the same layout, so a buyer can move between them and compare like with like.
Photos
Your installed product in real homes, labelled by suburb and style, not supplier stock images alone.
Ratings
WERS rates heating and cooling on 0 to 10 stars 1 . Rated products carry a WERS label 1 , and we show the published figures for each series.
Options
Frame colours, glass choices, screens, locks and handles, each with a short plain explanation.
Price guidance
Optional. For context, a Melbourne company reports a double glazed sliding door at $3,500 to $4,500 3 installed.
The pages your site will carry
- Home: your range at a glance, homeowner and builder paths, service area
- Windows: awning, sliding, double-hung, casement and fixed, one page each
- Doors: sliding, stacking, bifold and hinged, one page each
- Glass and ratings: glass options and how to read the published ratings
- For builders: series, lead times, delivery areas, how to send a schedule
- Gallery: finished homes by style
- Showroom and factory: address and opening hours, if customers can visit
- Quote: the two forms, phone, email
How fabricators use the monthly edits
Lead times are the most common change, followed by new gallery photos and new colours or series from your suppliers. When a supplier updates published ratings, updating that product page is an edit. With up to 5 a month, most fabricators keep the site current without saving changes up for a big rewrite.
Questions from window and door fabricators and installers
We supply builders and homeowners. Can one site handle both?
Yes. The homepage gives each audience its own clear path: homeowners to product pages and a measure-and-quote form, builders to a trade page with schedules, lead times and a way to send plans. The two forms ask different questions, so each enquiry arrives in a shape you can price.
How do we show WERS ratings without listing hundreds of configurations?
Each product page shows the rating range for that series with a link to the full published ratings, plus a plain note that glass choice changes the result. We lay out a consistent table so buyers can compare your series side by side without reading a spec sheet.
Can we list the brands of hardware and glass we use?
Yes, where you actually use them and have the right to show their names. We describe them as components you fit, not as endorsements or partnerships, unless you have a written agreement that says otherwise.
Our lead times change every few weeks. Is updating them an edit?
Yes. A lead time change on the homepage or trade page counts as one content edit, and you have up to 5 a month. Many fabricators keep a single "current lead times" line in one place so one edit updates it everywhere it appears.
Can we show a showroom or factory address when we also install on site?
Yes. If customers can visit, the site shows the address, opening hours and what they can see there. If the address is only a factory, we say so, so nobody turns up expecting a showroom.
Other sides of glazing we build for
- Double glazing and retrofit
- Glass repair and glaziers
- Shower screens and splashbacks
- Commercial glazing
- Heritage and timber windows
- All segments
Put your range where builders and homeowners can compare it
Book a 20-minute call. We look at how you quote and what you sell, and tell you plainly whether the plan suits your business.
A$249 a month, A$499 setup, GST may apply, 12-month minimum term.
No obligation on the call. If the plan isn't right for how you work, we say so.