A website for a heritage window restorer that reads as a craftsperson, not a replacement salesperson

Owners of period homes want their windows to open, seal and look right without losing the original character. They look for someone who clearly knows sash cords, putty and old timber, and they read every word before they call.

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A$249 a month, A$499 setup, GST may apply, 12-month minimum term. One plan, the same for every kind of glazing business.

What usually goes wrong for heritage window restorers and timber joiners

Before we build anything, we look at the site you have now. These are the faults we find most often in this corner of glazing.

The site looks like a replacement window company, so the owner of a Victorian terrace assumes you will rip the sashes out.
Restoration is described in one sentence, with no photos of the work in progress.
Secondary glazing, new joinery and repair are not explained side by side, so owners cannot tell which suits their house.
The form asks for window sizes, when the useful questions are about the house, the era and the condition.

As we find it, and as we build it

Each fault has a specific correction. This is what changes on your site.

Common faults on websites for heritage window restorers and timber joiners and what the new site does instead
Where	As we usually find it	As we build it
Positioning	Generic window replacement	Repair first, with new joinery and secondary glazing as the options when repair is not enough
Proof	A few finished photos	Restoration stories: before, stripped, repaired, reglazed and back in the frame, with the owner's agreement
Options	One services list	A repair-or-replace page that walks an owner through what fits their windows
Form	Width and height fields	Era of the house, number of sashes, what is wrong, heritage area or not, photos

A careful owner, a slow decision

The person reading your site probably owns a Victorian terrace, a Federation house or an interwar bungalow. The sashes rattle, a cord has snapped, the putty is falling out, or the house is cold and loud and they have been told the only answer is aluminium. They care about keeping what is original, and many live in areas where the council takes an interest in what the front of the house looks like.

They will read everything. They want to see that you repair before you replace, that you understand the joinery, and that you can make an old window more comfortable to live with. A site that looks like a generic window replacement company loses them on the first page.

The repair-or-replace page

The most useful page on a heritage window site lays out the choices honestly, so an owner can see which one matches their windows and budget.

Repair

Restore the sashes

Free stuck sashes, replace cords and pulleys, splice in new timber, reputty and repaint.

Upgrade

Seal and draughtproof

Add discreet seals and weather strips so the sashes still slide but stop rattling and leaking air.

Add a layer

Secondary glazing

A Melbourne window company lists it as reversible, with no external change², which suits heritage homes.

Replace

New timber joinery

Make new sashes or whole windows to match the originals when the timber is past saving.

Be straight about trade-offs. The Australian Government's Your Home guide says secondary glazing performs not as well as a sealed unit¹, though it can give good noise control. A page that says so earns more trust from a careful owner than one that oversells.

A quote form that asks about the house

Suburb and rough age or era of the house
Window types: double-hung sash, casement, leadlight, bay window
How many windows and which rooms
The problem: stuck, rattling, rotten, broken cords, draughts, noise
Keep original, open to replacement, or not sure
Whether the home is in a heritage area, if they know
Photos inside and outside, where your form tool allows uploads

How restorers use the monthly edits

Restoration work photographs well over time, so the common edit is adding the next chapter to a restoration story: stripped timber, a splice repair, the finished sash back in the frame. Others are seasonal, such as a note before winter that your draughtproofing schedule is filling, or a new page when you start offering leadlight repairs. With up to 5 edits a month, a restorer can keep one or two jobs visibly moving on the site without writing anything long.

Waiting lists are common in this work. If yours is months long, say so on the site and keep the date current. Owners of old houses tend to accept a wait for the right person; what annoys them is finding out after they call.

Questions from heritage window restorers and timber joiners

Can the site explain heritage overlays and permits?

It can explain in general terms that some homes sit in heritage areas and that changes to windows may need approval, then point owners to their local council. We avoid stating specific planning rules, because they differ by council and state and change over time.

We restore, make new sashes and fit secondary glazing. Which should the homepage lead with?

Whichever brings in most of your work, with a clear repair-or-replace page that helps an owner work out which of your services fits their windows. Many restorers lead with restoration and present new joinery and secondary glazing as the options when repair is not enough.

Our jobs take months. How do we show work in progress?

A restoration story page works well: the sashes before, stripped, repaired and reglazed, then back in the frame. You send photos as the job goes, and adding them is a content edit. Only show the house itself if the owner agrees.

Do we need to write the history and technique pages ourselves?

You supply the substance, because the knowledge is yours: how you repair rot, what glass you use, how you deal with lead paint. You can send notes or voice memos. We lay them out as clear pages, but we do not write expertise you have not given us.

Can the site cover leadlight repair as well as timber sashes?

Yes, if you do it. Leadlight gets its own page with your own photos, because the owner searching for it is looking for a different skill from sash repair.

Other sides of glazing we build for

Show owners you repair before you replace

Book a 20-minute call. We look at how you quote and what you sell, and tell you plainly whether the plan suits your business.

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The plan, in one line

A$249 a month, A$499 setup, GST may apply, 12-month minimum term.

No obligation on the call. If the plan isn't right for how you work, we say so.